ServiceNow, a global leader in digital workflow solutions, has announced the appointment of Ganesh Lakshminarayanan as the Managing Director (MD) and Group Vice President (GVP) for India and the SAARC region. Effective January 6, 2025, this strategic leadership change underscores the company’s commitment to solidifying its presence in India and the surrounding markets. Ganesh Lakshminarayanan, an industry veteran with a stellar track record at Airtel and Dell, will lead ServiceNow’s India business teams, drive innovation, and strengthen its foothold in the Asia-Pacific (APAC) region. Based in Bengaluru, he will focus on delivering transformative results for customers and spearheading ServiceNow’s next phase of growth. Detlef Krause, President of APAC, expressed confidence in Ganesh’s expertise and leadership in navigating this dynamic market.
About ServiceNow
1. Working Model
ServiceNow operates as a platform-as-a-service (PaaS) and software-as-a-service (SaaS) provider, specializing in digital workflows. It streamlines business operations by automating routine processes, enhancing efficiency, and reducing operational costs. Its offerings cater to enterprises across industries, enabling them to digitize workflows and improve customer and employee experiences.
2. Revenue Model
ServiceNow’s revenue comes primarily from subscriptions to its cloud-based solutions and professional services. Customers pay recurring fees for access to its platforms, tailored to meet organizational needs. The company’s innovative solutions have made it a market leader in enterprise IT operations management.
3. Funding Background
Founded in 2004 by Fred Luddy, ServiceNow went public in 2012 on the NYSE under the ticker symbol NOW. Since its IPO, the company has witnessed exponential growth, becoming a Fortune 500 company and maintaining consistent financial performance. Its strategic acquisitions, such as Passage AI and Element AI, have further strengthened its capabilities in AI-driven solutions.
4. Products and Services
ServiceNow’s product portfolio includes IT Service Management (ITSM), Customer Service Management (CSM), Human Resource Service Delivery (HRSD), and low-code application development. These solutions empower businesses to automate workflows and enhance user experiences, making ServiceNow a pivotal player in the digital transformation space.
Ganesh Lakshminarayanan Appointed as MD & GVP for India
1. Industry Leadership and Expertise
Ganesh Lakshminarayanan’s appointment as MD and GVP marks a significant milestone for ServiceNow’s India and SAARC operations. Ganesh Lakshminarayanan brings a wealth of experience from leading global organizations. As the former CEO of Airtel’s domestic B2B business, he was instrumental in driving growth and innovation. Before Airtel, he served as the President and MD of Dell India, where he successfully navigated market challenges and achieved substantial business expansion.
2. Role and Responsibilities
As MD and GVP, Ganesh will focus on enhancing ServiceNow’s market presence across India and SAARC regions. His primary objectives include:
- Strengthening customer relationships by delivering tailored solutions.
- Driving innovation in digital workflows to meet evolving business demands.
- Building a robust team and nurturing local talent.
- Expanding ServiceNow’s influence across APAC markets, starting with India.
3. Strategic Importance of India
India has emerged as a critical market for ServiceNow, given its booming digital economy and increasing demand for workflow automation solutions. ServiceNow’s investment in India aligns with its global strategy to tap into high-growth markets.
Background Story: ServiceNow’s Journey in India
ServiceNow entered the Indian market to address the growing need for enterprise digitization. Over the years, it has partnered with leading businesses to streamline their operations and improve customer experiences. India serves as a key hub for ServiceNow’s global R&D efforts, housing some of its most talented engineers and developers.
With Ganesh’s appointment, ServiceNow aims to:
- Deepen its market penetration by leveraging his extensive network and expertise.
- Enhance customer value through localized innovations.
- Drive sustained growth in a competitive market.
Key Highlights from the Appointment Announcement
- Leadership Endorsements:
- Detlef Krause, President of APAC, emphasized that Ganesh’s leadership will help ServiceNow deliver greater value to its customers.
- Ganesh expressed his enthusiasm for leading the team and driving transformative outcomes.
- Strategic Objectives:
- ServiceNow’s expansion in India is part of its broader APAC growth strategy.
- Ganesh’s leadership is expected to enhance collaboration between ServiceNow and its customers, ensuring seamless implementation of digital workflow solutions.
- Operational Focus:
- Based in Bengaluru, Ganesh will oversee all business teams in India, fostering innovation and growth.
Learnings for Startups and Entrepreneurs
- Leadership is Key:
- Appointing the right leader can drive growth and innovation. Ganesh’s diverse experience showcases the importance of a visionary leader in navigating competitive markets.
- Market Localization Matters:
- Tailoring products and services to meet local demands enhances customer engagement. Startups can learn from ServiceNow’s commitment to local innovation.
- Invest in Talent:
- Building a strong local team ensures long-term success. Focus on nurturing talent to adapt to evolving business needs.
- Customer-Centric Approach:
- Understanding customer challenges and delivering value-driven solutions fosters loyalty and growth.
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