MSEED, the Bhavan’s College Management School of Events, Entertainment & Design, launched in Andheri West, Mumbai. The institute aims to shape the future of creative business professionals in India. Led by Deepak Chaudhary as Managing Director, MSEED brings together industry and academic veterans, including Prof Ujjwal K Chowdhury, Vinod Janardhan, Jimmy Choudhary, and Jateen Rajput. The launch event hosted top industry figures like Ashish Kulkarni, Ketan Anand, and Amit Das, emphasizing the potential of India’s creative economy.
Offering Mumbai University-approved Bachelor’s and Master’s programs, MSEED also provides advanced PG Diplomas and an optional dual MBA from UniMarconi University, Italy. Starting in July 2025, these courses integrate industry-led learning. The launch underscores India’s growing event and experiential marketing industry, projected to rival television and cinema. With cutting-edge infrastructure and a robust industry-academic collaboration, MSEED is set to redefine creative education in India.
1. Introduction to MSEED
MSEED, the Bhavan’s College Management School of Events, Entertainment & Design, is an initiative to create industry-ready professionals. It operates within Bhavan’s College in Andheri West, Mumbai, a campus known for institutions like SP Jain Management School and Sardar Patel Institute of Technology.
1.1 Working Model
MSEED follows a practical, project-based learning model, integrating academic insights with hands-on experience. Students work on real industry projects, mirroring the hospital-medical college model where education and application go hand in hand. This ensures that graduates are well-prepared for the creative industry.
1.2 Revenue Model
MSEED generates revenue through tuition fees from degree and diploma programs. The institute also collaborates with industry partners for sponsorships, workshops, and live projects, creating multiple revenue streams.
1.3 Funding Background
MSEED benefits from institutional support from Bhavan’s College and funding from private stakeholders. Its financial backing ensures top-notch infrastructure, faculty, and industry exposure for students.
1.4 Founders and Leadership
MSEED is led by a powerhouse team:
- Deepak Chaudhary (Managing Director): Founder of EVA Live, a leading event education platform.
- Prof Ujjwal K Chowdhury (Director General): Former Dean of Symbiosis, Amity, Pearl Academy, and Whistling Woods.
- Vinod Janardhan (Joint MD): Founder of Team Rustic, a renowned event management company.
- Jimmy Choudhary (Director): Founder of Eventfaqs and WOW Awards.
- Jateen Rajput (Executive Director): Former event management academic at leading institutions.
- Chirag Shah and Mustafa Rangoonwala: Media entrepreneurs contributing to MSEED’s strategic vision.
1.5 Programs and Offerings
MSEED provides:
- Undergraduate and Postgraduate Degrees: Mumbai University-approved Bachelor’s and Master’s programs in Events, Media, and Design.
- Advanced PG Diplomas: Specialized courses in Events, Entertainment, Communication, and Fashion Business Management.
- Dual MBA Degree: Offered in collaboration with UniMarconi University, Italy.
- Industry-Led Learning: Students engage in live projects, internships, and mentorships with industry leaders.
2. Industry Trends and Insights
The Indian event industry has seen exponential growth, driven by corporate events, weddings, and experiential marketing. Experts predict that India’s event and experiential marketing sector could surpass television and cinema in revenue. The rise of animation and gaming-based entertainment further amplifies opportunities in this space.
3. Strategic Importance of MSEED
MSEED bridges the gap between theoretical knowledge and practical industry skills. By integrating real-world projects, the institute ensures students are job-ready upon graduation. Its strategic location in Mumbai, India’s entertainment capital, further strengthens industry connections and career opportunities for graduates.
4. Learning for Startups and Entrepreneurs
- Industry-Academia Collaboration Works: MSEED’s model proves that integrating education with real-world application enhances employability.
- Event Industry is a Booming Sector: Entrepreneurs should explore opportunities in events, experiential marketing, and media.
- Innovation is Key: Using emerging technologies in storytelling, media outreach, and event execution can drive success.
- Invest in Practical Learning: Hands-on education models, like MSEED’s, produce skilled professionals ready to impact the industry.
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