Bengaluru-based fertility startup Arva Health raised $1 million in pre-seed funding led by All In Capital, iSeed, Bharath Founders Fund, and Galaxy. Founded by Dipalie Bajaj and Nidhi Panchmal, the startup aims to redefine fertility care by integrating medical services, diagnostics, and personalized support under one roof.
Arva Health stands out by providing patient-first reproductive care, offering at-home fertility testing, expert consultations, IVF, egg freezing, and fertility coaching. The company plans to use the funds to launch India’s first tech-enabled fertility clinic network, beginning in Bengaluru. By 2027, Arva Health plans to expand to ten cities, including Mumbai and Delhi, introducing men’s fertility services and digital support.
The startup has already helped over 4,000 women navigate fertility challenges, built a 40,000-member community, and scaled at a rate of 60% month-over-month. The investment reflects growing interest in accessible and affordable fertility care in India, addressing a market long plagued by stigma, high costs, and fragmented services.
1. Arva Health: Working Model, Revenue Model, and Services
1.1 Working Model
Arva Health operates as a comprehensive fertility care provider, integrating medical expertise, diagnostics, and emotional support under one platform. Unlike traditional fertility centers that focus primarily on treatments, Arva aims to simplify and personalize fertility care by addressing the entire reproductive journey.
1.2 Revenue Model
The startup generates revenue through its fertility testing services, consultations, and advanced reproductive treatments such as IVF and egg freezing. With a mix of one-time service fees and subscription-based fertility coaching, it ensures steady revenue while making reproductive care more accessible.
1.3 Services Offered
- At-home fertility testing for individuals and couples.
- Personalized consultations with fertility specialists.
- Assisted reproductive techniques such as IVF and egg freezing.
- Fertility coaching and guidance throughout the reproductive journey.
- Digital platform for ongoing fertility support.
2. Founders and Funding Background
2.1 Founders’ Background
Dipalie Bajaj and Nidhi Panchmal co-founded Arva Health to address the gaps in India’s fertility care sector. Bajaj, the CEO, has vast experience in healthcare startups, while Panchmal has spent years in reproductive health and patient care.
2.2 Funding Round and Investors
Arva Health’s $1 million pre-seed funding round was led by All In Capital, with participation from iSeed, Bharath Founders Fund, and Galaxy. The funds will support the launch of its tech-enabled clinic network, beginning in Bengaluru, with future expansions to Mumbai and Delhi.
3. Arva Health’s Expansion Plans
3.1 First Flagship Clinic in Bengaluru
The company’s first flagship clinic in Whitefield, Bengaluru, will offer fertility testing, consultations, IVF, and egg freezing. The clinic will provide a judgment-free, patient-first environment designed to make fertility care more accessible and less intimidating.
3.2 Nationwide Expansion Goals
Arva Health aims to expand to ten locations, including Mumbai and Delhi, by 2027. Additionally, the company plans to introduce men’s fertility services and an AI-powered digital platform for continuous support.
4. Industry Trends and Market Potential
4.1 Fertility Care Market in India
India’s fertility care market is growing rapidly, driven by rising infertility rates due to lifestyle changes, stress, and late pregnancies. However, the sector remains fragmented, expensive, and weighed down by societal stigma.
4.2 Increasing Demand for Personalized Fertility Solutions
As awareness around reproductive health grows, demand for patient-centric and tech-enabled fertility solutions is rising. Arva Health’s approach aligns with global trends, focusing on holistic, personalized, and judgment-free care.
5. Learning for Startups and Entrepreneurs
- Address Real Market Gaps – Arva Health recognized the inefficiencies in fertility care and designed a model that integrates medical services with personalized support.
- Patient-Centric Approach Matters – Businesses that prioritize customer experience, like Arva’s patient-first model, gain customer trust and loyalty.
- Tech Integration is the Future – The startup’s AI-powered digital platform ensures continuous fertility support, demonstrating the power of technology in healthcare.
- Stigma-Free Healthcare is a Market Opportunity – Fertility care has long been burdened by stigma; tackling these challenges opens doors for innovation and growth.
- Scalability is Key – Arva Health’s planned expansion to multiple cities showcases the importance of scalability in startup success.
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