ASCENT Foundation, a peer-to-peer learning platform for growth-ready business owners, has officially launched its Bengaluru Chapter. This expansion aligns with ASCENT’s mission to empower entrepreneurs across India, fostering a strong community of business leaders. The foundation, initiated by Harsh Mariwala, Chairman of Marico Ltd., has already impacted over 1,100 entrepreneurs across 45+ cities. Bengaluru, known for its dynamic entrepreneurial ecosystem, is the perfect hub for this initiative. With over 300 business leaders coming together, the chapter aims to drive growth, strategic collaboration, and innovation.
The event witnessed key industry leaders like Vidit Aatrey, Founder & CEO of Meesho, and Nirupa Shankar, Joint Managing Director of The Brigade Group, sharing their insights. The launch is set to further solidify ASCENT’s role in shaping India’s startup ecosystem.
1. Understanding ASCENT’s Working Model
ASCENT operates as a peer-to-peer platform that enables entrepreneurs to share their experiences, insights, and strategies for business growth. The organization focuses on leveraging the “Power of Collective” by creating self-facilitated Trust Groups where members discuss challenges, explore opportunities, and support each other through shared learning. Entrepreneurs benefit from structured discussions, industry expert sessions, and strategic networking opportunities.
1.1 Membership Structure
ASCENT selects entrepreneurs based on a rigorous evaluation process, ensuring that members contribute meaningfully to the network. The platform currently supports over 1,100 members, divided into 95+ Trust Groups across multiple cities, including Mumbai, Chennai, and Delhi.
1.2 Value Proposition
- Access to a curated peer network for shared learning
- Personalized mentorship from experienced industry leaders
- Strategic business growth opportunities through collaborative discussions
- Industry insights and research-based guidance to navigate challenges
2. ASCENT’s Revenue and Funding Model
ASCENT operates as a not-for-profit organization, reflecting Harsh Mariwala’s commitment to fostering entrepreneurship without commercial motives. The foundation is self-sustained through corporate sponsorships, strategic partnerships, and community contributions, ensuring that its members receive value-driven support without high financial barriers.
2.1 Investment and Growth
Unlike traditional startup accelerators or incubators, ASCENT does not invest in member businesses directly. Instead, it provides strategic support, mentorship, and networking opportunities, helping entrepreneurs access external funding and growth resources. Members often secure investments through the strong investor connections built within the ASCENT ecosystem.
3. Background of ASCENT Foundation and Its Founders
3.1 Harsh Mariwala:
The Visionary Behind ASCENT Harsh Mariwala, a veteran business leader and Chairman of Marico Ltd., is the driving force behind ASCENT. With decades of entrepreneurial experience, he founded ASCENT to bridge the knowledge gap among growth-stage entrepreneurs. His belief in peer-to-peer learning as a catalyst for success has shaped ASCENT’s model, helping thousands of business leaders scale effectively.
3.2 Priyanjali Mariwala:
The Driving Force As the Lead Director of ASCENT, Priyanjali Mariwala has played a crucial role in expanding the initiative. She has been instrumental in developing ASCENT’s structured peer-learning approach, ensuring that members gain actionable insights and real-world business strategies.
4. Why Bengaluru?
Bengaluru is recognized as India’s startup capital, making it an ideal location for ASCENT’s expansion. The city is home to thousands of startups, unicorns, and venture-backed businesses that thrive on innovation and collaboration.
4.1 Bengaluru’s Startup Ecosystem at a Glance
- Over 13,000 startups across diverse sectors
- More than 40 unicorns, making it India’s top startup hub
- Strong investor community, including venture capital firms and angel networks
4.2 Expected Impact of ASCENT in Bengaluru
- 300+ business leaders will connect, fostering a collaborative environment
- Knowledge sharing through industry-led discussions will drive business growth
- Strategic networking opportunities will help businesses expand faster
5. Insights from Industry Leaders at the Launch
Keynote Address by Harsh Mariwala Harsh Mariwala emphasized that “true success comes from learning beyond one’s own experiences”, highlighting ASCENT’s role in fostering collaborative problem-solving and strategic decision-making.
Vidit Aatrey (Founder & CEO, Meesho) Vidit Aatrey shared insights on scaling digital commerce for small businesses. He spoke about leveraging digital tools, customer acquisition strategies, and overcoming market challenges.
Fireside Chat with Nirupa Shankar & Adrija Agarwal Nirupa Shankar and Adrija Agarwal explored Bengaluru’s evolving real estate landscape, focusing on how infrastructure supports startup growth and the role of co-working spaces in entrepreneurial success.
6. Learnings for Startups and Entrepreneurs
6.1 Importance of Peer Learning
- Entrepreneurs thrive when they learn from peers who have faced similar challenges.
- Shared experiences help in avoiding costly mistakes and accelerating growth.
6.2 Strategic Networking
- A strong network opens doors to new business opportunities, partnerships, and investments.
- Platforms like ASCENT create an ecosystem of trust and collaboration among business leaders.
6.3 Scaling Businesses with Collective Wisdom
- Growth-stage entrepreneurs should leverage structured learning platforms like ASCENT to gain market insights and refine business strategies.
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