CleverTap acquires Rehook.ai to boost AI-driven loyalty promotions. This strategic acquisition marks a pivotal moment in the Indian and global startup ecosystem. CleverTap, a leading global customer engagement and retention platform, has officially acquired Rehook.ai, a Y Combinator-backed startup specializing in AI-powered promotions automation. This move empowers brands to streamline loyalty programs, gamified campaigns, and personalized offers.
CleverTap acquires Rehook.ai. Through this acquisition, CleverTap significantly strengthens its customer engagement suite by seamlessly integrating real-time analytics, behaviour-driven promotions, and automation under one platform. As businesses increasingly seek intelligent and personalized customer journeys, CleverTap’s expanded platform helps drive retention, increase user conversion, and maximize lifetime value.
Founded by Anand Jain, CleverTap has already served over 2,000 brands, including Swiggy, Puma, Axis Bank, and SonyLIV. By integrating Rehook.ai’s cutting-edge promotional tech stack, the company unlocks broader industry use cases across retail, gaming, fintech, and e-commerce. Meanwhile, Rehook.ai’s CEO Akhil Suhag believes this partnership propels their mission of smarter and dynamic promotion delivery to a global scale.
From increasing user loyalty to unlocking upsell and cross-sell opportunities, this acquisition highlights the future of automated, personalized engagement at scale. As per industry experts, this move by CleverTap underscores emerging trends in AI-based marketing solutions within the broader tech startup ecosystem. This news also reflects how acquisitions can empower startups with scale, global access, and deeper data integration.
With this, CleverTap positions itself as a key player in marketing tech innovation, setting new benchmarks in AI-driven promotion management, and reshaping how Indian startups approach growth through smarter customer engagement strategies.
1. Introduction to Rehook.ai and Its Operational Model
1.1 Overview of Rehook.ai’s Business Model
Rehook.ai operates as a promotions automation startup, building smart tools that help brands manage discounts, coupons, gamified offers, loyalty campaigns, and referral systems. With a deep focus on contextual targeting and real-time analytics, the startup allows businesses to distribute hyper-personalized offers that align with user behaviour.
The startup generates revenue through a SaaS subscription model, enabling businesses to access the platform’s promotional suite. It offers tiered pricing depending on feature access, campaign volume, and usage-based metrics. This flexible pricing appeals to startups, mid-sized businesses, and large enterprises alike.
1.2 Founders and Funding Background
Rehook.ai was co-founded by Akhil Suhag and backed by Y Combinator, one of the world’s most prestigious startup accelerators. Suhag, the CEO, envisioned a platform where promotions could evolve from static discounts to dynamic, behaviour-led strategies. Their team, deeply rooted in data science and AI, has consistently innovated on real-time offer delivery and customer lifecycle personalization.
Although the funding round sizes remain undisclosed publicly, Y Combinator’s stamp has given Rehook.ai global exposure and validation. This helped the startup onboard several high-intent clients across fintech, retail, and mobile-first consumer brands.
2. CleverTap’s Business Profile and Market Presence
2.1 Company Background and Global Reach
CleverTap, founded in 2013 by Anand Jain, Sunil Thomas, and Suresh Kondamudi, is an all-in-one customer engagement and retention platform. It helps brands personalize every user interaction through data-powered segmentation, automation, and omnichannel delivery. CleverTap leverages AI to deliver highly tailored customer experiences across web, app, email, SMS, push notifications, and in-app messages.
Headquartered in San Francisco, CleverTap operates across major tech hubs like Mumbai, Bangalore, London, Jakarta, São Paulo, and Dubai. The platform is backed by its proprietary database, TesseractDB, optimized for real-time processing of customer engagement data.
2.2 Revenue and Clientele
CleverTap follows a B2B SaaS revenue model. Brands subscribe to access analytics, lifecycle optimization tools, campaign managers, and now promotions automation. Over 2,000 companies use CleverTap’s platform, including Domino’s, Emirates NBD, Levis, Croma, Axis Bank, SonyLIV, TD Bank, and Tesco.
CleverTap’s revenue comes from tiered enterprise subscriptions based on MAUs (Monthly Active Users), campaign volume, and additional tools like AI modules. It continues to scale aggressively across India, SEA, LATAM, and MENA regions.
3. CleverTap Acquires Rehook.ai to Boost AI-Driven Loyalty Promotions
3.1 Strategic Integration and Value Addition
CleverTap acquires Rehook.ai to boost AI-driven loyalty promotions, which strengthens its all-in-one customer retention offering. Rehook.ai’s automation engine now integrates into CleverTap’s engagement suite, helping brands manage end-to-end customer journeys: from acquisition to loyalty.
With Rehook.ai’s real-time analytics and personalized promotions engine, CleverTap users can now roll out offers tailored to individual actions, behaviour, and context. This acquisition enhances how brands track, optimize, and analyze their campaign success.
4. Business Impact and Industry Trends
4.1 AI-Led Promotion Tech: The New Normal
This acquisition highlights an accelerating trend—Indian and global startups are moving from manual promotion management to AI-powered automation. With brands demanding smarter retention tools, this merger positions CleverTap as a thought leader in marketing tech.
As user acquisition costs continue to rise, retention becomes the priority. Tools like Rehook.ai empower brands to act contextually and in real-time, driving stickiness and long-term user value.
5. Industry Leaders’ Commentary
5.1 Words from the Leadership
Anand Jain, CPO and Co-founder of CleverTap, said, “This acquisition allows us to deliver more personalized experiences and unlock new opportunities across verticals like gaming, retail, and BFSI.”
Akhil Suhag, Rehook.ai CEO, added, “We wanted to help brands make promotions smarter. Partnering with CleverTap gives us the platform to achieve this globally.”
6. Learning for Startups and Entrepreneurs
6.1 Growth Through Strategic Synergies
Startups can scale faster through strategic acquisitions. Rehook.ai gets global access, enterprise clients, and a robust tech ecosystem. CleverTap gains an agile promotion engine, crucial for real-time retention.
6.2 AI-Driven Personalization is the Future
Smarter campaigns built on user behaviour are replacing static discounts. Startups must adopt dynamic strategies powered by real-time data. Loyalty stems from relevance.
6.3 Strong Tech Backing Wins Markets
Startups with deep-tech infrastructure, like Rehook.ai, offer value beyond features. Investors and acquirers look for scalable, AI-powered platforms solving real market needs.
About The Startups News
At The Startups News, we go beyond just startup coverage. Our platform captures the pulse of global innovation—from daily tech news to deep dives on startup acquisitions. Whether you’re a founder scaling in India or an investor scouting the next unicorn, our insights decode startup success.
When it comes to covering major startup acquisitions and AI-powered marketing transformations, The Startups News stands out as your trusted source. Stay updated with startup media hub content that offers startup founders tips, venture-backed startup insights, and real-time funding updates.
