DevAssure raises funding led by Eximius Ventures to redefine the test automation landscape for developers and tech teams across the globe. The dev-tools startup, founded in 2024 by Badri Varadarajan, Divya Manohar, and Santhosh Selladurai, has closed its pre-seed funding round to accelerate go-to-market expansion and strengthen its revolutionary multi-agent test orchestration platform. The investment, although undisclosed in exact numbers, is expected to fuel rapid growth, bolster platform innovation, and scale customer success operations across India and the US.
DevAssure is an autonomous test generation and execution platform that seamlessly integrates with the developer’s workflow, enabling efficient, real-time testing without heavy manual coding or reliance on legacy frameworks. By ingesting Figma mock-ups and analysing live code, DevAssure’s AI-powered agents build and repair test suites that evolve with the product, offering a futuristic “living safety net” for agile teams.
DevAssure raises funding led by Eximius Ventures round. This funding news marks a pivotal moment in the Indian startup ecosystem, reflecting a growing interest in developer tools that merge AI capabilities with core engineering workflows. As Indian tech startups continue to push boundaries, DevAssure’s entry into the autonomous testing space echoes broader startup innovation trends. The founding team brings industry-hardened expertise, having designed release engineering stacks at Ally.io before its acquisition by Microsoft.
DevAssure raises funding. Through this investment, Eximius Ventures recognizes the urgency to eliminate testing bottlenecks in fast-paced product cycles. With DevAssure’s technology already delivering dramatic time savings—cutting test creation from days to hours and reducing maintenance by 80%—this funding underscores the future of frictionless, AI-native quality assurance.
The funding announcement also aligns with the latest startup updates highlighting AI startup growth, deep-tech disruption, and innovation in SaaS platforms. As DevAssure scales its vision, the platform is set to impact fintech, SaaS, and enterprise-grade product teams seeking scalable quality assurance solutions built for speed.
1. DevAssure raises funding led by Eximius Ventures
1.1 Working model of DevAssure
DevAssure is reimagining the world of test automation through a developer-first platform driven by autonomous AI agents. Its core offering is a coordinated multi-agent architecture that integrates directly into a developer’s IDE and continuous integration (CI) pipeline. Rather than relying on manual scripts or traditional testing frameworks, DevAssure turns Figma designs and evolving codebases into real-time, self-healing tests.
The AI agents interpret design intent, analyse code as it changes, and generate automated tests that evolve along with the product. This ensures that development teams always have a working safety net. The model is unique as it eliminates dependency on cloud migrations and bulky testing environments.
1.2 Revenue model and monetization strategy
DevAssure follows a SaaS-based revenue model. The platform likely charges companies a subscription fee depending on the number of developers, CI integrations, or testing modules required. With increasing adoption among mid-market fintech and SaaS teams, its growth is expected to follow the pay-as-you-scale model. It also likely explores freemium tiers with upgradeable features for startups.
1.3 Founders and their background
DevAssure was launched in 2024 by Badri Varadarajan, Divya Manohar, and Santhosh Selladurai. These engineering veterans built Ally.io’s release engineering stack, which eventually led to its acquisition by Microsoft. Their collective experience at firms like eBay and Microsoft makes them exceptionally equipped to tackle automation bottlenecks.
Divya Manohar, the CEO, has been a vocal advocate of intelligent testing practices. According to her, test automation in the age of AI must evolve from being a manual phase to an embedded engineering layer. This vision is reflected in every corner of DevAssure’s platform.
1.4 Services and products offered
DevAssure offers a test orchestration layer that:
- Converts Figma mock-ups and code into automated tests
- Executes those tests within CI/CD pipelines
- Continuously heals and updates test scripts.
2. Background and industry relevance of DevAssure’s innovation
2.1 The pain point it solves
Modern software teams are shipping faster than ever. Yet, testing continues to be a manual, time-consuming, and error-prone process. Traditional test frameworks need hand-written scripts, are expensive to maintain, and often lag behind the evolving code.
DevAssure addresses this pain head-on. Its autonomous agents build and maintain test suites in real-time, removing testing as a speed bump in continuous delivery cycles.
2.2 The startup’s origin story
DevAssure’s founding team experienced firsthand the pain of brittle automation at scale. Their time at Ally.io revealed just how much manual overhead modern QA still demands. This led them to envision a developer-native solution—something that makes quality assurance as seamless and invisible as writing code itself.
2.3 Market validation and traction
In early roll-outs, DevAssure worked with fintech and SaaS companies to pilot its agents. The result? Test creation time dropped from days to hours, and test maintenance reduced by over 80%. Such quantifiable gains show significant product-market fit in sectors where shipping speed is mission-critical.
2.4 Industry insights
Across the startup ecosystem, AI-driven test automation is becoming a priority. As Indian tech startups mature, the demand for efficient DevOps tools is exploding. In that context, DevAssure is well-positioned among top startup trends like shift-left testing, autonomous quality assurance, and frictionless developer workflows.
3. Impact of funding and future roadmap
3.1 Expansion plans post funding
With the fresh capital infusion, DevAssure will now:
- Expand its multi-agent framework
- Add support for more IDEs
- Build native CI/CD integrations
- Grow its customer success and sales teams in India and the US
3.2 Investor’s perspective
Preeti N Sampat, Partner at Eximius Ventures, noted that DevAssure collapses the speed-certainty trade-off that has plagued testing for years. According to her, embedding AI-powered testing directly into the developer’s daily workflow is the breakthrough software teams have long needed.
3.3 Strategic market positioning
By targeting fast-growing verticals like fintech, enterprise SaaS, and agile product teams, DevAssure aligns with India’s broader innovation updates and tech startup features. The platform’s ability to plug into any workflow without cloud mandates makes it highly adaptable.
4. Learning for Startups and Entrepreneurs
4.1 Solve deep pain points, not just surface issues DevAssure succeeds because it addresses a core engineering bottleneck—automated testing—that has been neglected for too long.
4.2 Build with AI from the ground up Rather than retrofitting AI into legacy frameworks, DevAssure built its platform AI-first. This future-proofed their value proposition.
4.3 Productize engineering expertise The founders turned their domain knowledge into a product that can scale. Startup leaders should think about how to package experience into solutions.
4.4 Target enterprise pain, but start with mid-market By launching in fintech and SaaS where speed matters, DevAssure validated fast. This model helps prove traction before scaling to larger enterprises.
4.5 Grow with credibility The team’s past experience gave them an edge in building investor trust. Startups must leverage every credential, case study, and milestone to build investor confidence.
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