Natural pet treat brand Dogsee Chew has raised $8 million in its Series B round led by Ektha.com, with participation from promoters, Shivanssh Holdings, and Poddar Family Office. The funding will be used to expand manufacturing capabilities by upgrading existing factories and building a new production facility. The company also aims to strengthen its Amazon Global Selling strategy to drive growth in international markets, with a focus on the United States and Canada in 2025. Founded in 2015 by Bhupendra Khanal and Sneh Sharma, Dogsee Chew has a presence in over 30 countries, offering 100% vegetarian, all-natural, human-grade, and protein-rich dog treats. This funding aligns with the company’s goal to become the world’s largest Himalayan Chew producer by the end of 2025.
Dogsee Chew’s Business Model and Growth
Dogsee Chew operates on a direct-to-consumer (D2C) and business-to-business (B2B) model. The company offers high-quality, all-natural pet treats made from Himalayan cheese, catering to the growing demand for healthy and organic pet food. The brand has established a strong retail presence in over 30 countries and sells through e-commerce platforms, including Amazon and its own website. Dogsee Chew’s revenue in FY24 was Rs 53.76 crore, compared to Rs 98 crore in FY23, with an almost flat loss of Rs 27.73 crore in the last financial year.
Funding Background and Expansion Plans
Since its inception, Dogsee Chew has raised a total of $22 million, including the recent $8 million Series B round. In January 2022, the startup secured $6.7 million in a Series A round led by Mankind Pharma and Sixth Sense Ventures. With this new funding, Dogsee Chew plans to:
- Scale up its manufacturing by expanding existing factories and constructing a new production facility.
- Strengthen its Amazon Global Selling strategy to drive international expansion.
- Expand further into the United States and Canada by 2025.
- Open distribution hubs in key international markets to reduce lead times for retail partners.
Founders and Vision
Dogsee Chew was founded in 2015 by Bhupendra Khanal and Sneh Sharma. The duo envisioned creating a premium natural pet treat brand that prioritizes health and sustainability. Dogsee Chew manufactures 100% vegetarian dog chews made from Himalayan yak milk. The startup has positioned itself as a leader in the natural pet food segment, competing with brands like Captain Zack and Fidele Dog Food.
Industry Trends and Market Growth
The global pet food market has been witnessing significant growth, driven by increased pet adoption and rising demand for premium-quality pet nutrition. According to industry reports, the global pet treats market is expected to reach $75 billion by 2027, with dog treats alone accounting for $60 billion. India’s pet food market is still in its early stages but has the potential to grow tenfold. Dogsee Chew’s focus on natural, human-grade, and protein-rich treats aligns with the growing preference for healthy pet food options.
Investor Insights and Market Positioning
Investors are optimistic about Dogsee Chew’s potential to dominate the Himalayan Chew market globally. Sreenivasa Musani Reddy, Managing Director at Ektha, praised the company’s strong global brand and commitment to quality and sustainability. With this latest round of funding, Dogsee Chew is well-positioned to expand its global footprint and strengthen its manufacturing capabilities.
Learning for Startups and Entrepreneurs
- Focus on a niche market: Dogsee Chew’s success stems from its unique positioning in the natural pet food segment.
- Expand globally with strategic partnerships: The company’s collaboration with Amazon Global Selling is crucial for scaling internationally.
- Prioritize quality and sustainability: The demand for premium, natural products is growing in the pet food industry.
- Invest in manufacturing and distribution: Expanding production facilities and setting up distribution hubs can enhance operational efficiency.
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