Droom, India’s leading online automobile marketplace, secures $3 million (INR 24.75 Cr) in an undisclosed funding round co-led by India Accelerator and Finvolve. A group of angel investors, including Rayzon Solar’s Hardik Kothiya, also participated. The investment will enhance Droom’s technology infrastructure, accelerate customer acquisition, and support its IPO plans. The company intends to refile its IPO papers in 2025, after previously withdrawing its 2021 filing due to market volatility. Droom also plans to raise INR 200 Cr in a pre-IPO round to increase domestic shareholding. With this funding, Droom is poised to expand its presence in India’s fast-evolving automobile marketplace, where competitors like CarDekho and CARS24 are also gearing up for IPOs.
1. Understanding Droom’s Business Model
1.1 What Droom Does
Droom operates as an online marketplace for buying and selling vehicles. It offers a platform where individuals and businesses can transact seamlessly, backed by AI-driven pricing, quality checks, and financing options.
1.2 Revenue Model
Droom generates revenue through commissions on vehicle sales, listing fees, advertising, and financing services. It also offers software solutions for automotive dealers and rental services.
1.3 Founders and Background
Sandeep Aggarwal founded Droom in 2014. Previously, he co-founded ShopClues, a successful e-commerce platform. His deep experience in online marketplaces helped shape Droom’s business strategy.
2. Funding History and IPO Plans
2.1 Previous Fundraising Rounds
Droom has raised a total of $296 million from investors like Lightbox, 57 Stars, and Seven Train Ventures.
2.2 IPO Strategy and Challenges
Droom initially filed for an INR 3,000 Cr IPO in 2021 but withdrew due to market uncertainties. It now plans to refile in 2025, targeting INR 1,000 Cr.
2.3 Pre-IPO Fundraising
Droom aims to raise INR 200 Cr before its IPO to boost domestic shareholding, following Zepto’s approach.
3. Competitive Landscape and Industry Trends
3.1 Indian Auto Market Growth
India’s automobile market is growing rapidly. By 2030, it is expected to become the world’s largest, driven by EV adoption and government incentives.
3.2 Key Competitors
Droom competes with CarDekho, Spinny, and CARS24. CarDekho is raising INR 3,000-4,000 Cr for its IPO, positioning Droom’s listing within a broader industry trend.
3.3 AI and Tech Innovation
Automobile marketplaces are leveraging AI and metaverse-based tools for enhanced customer experiences. Droom is investing in tech upgrades to stay competitive.
4. Financial Performance
4.1 Revenue and Profitability Trends
Droom reported a 35% reduction in net losses to INR 40.4 Cr in FY24, down from INR 62.1 Cr in FY23.
4.2 EBITDA Performance
EBITDA losses reduced to INR 37.2 Cr from INR 57.3 Cr, but EBITDA margin fell to -44% due to revenue declines.
5. Learning for Startups and Entrepreneurs
5.1 Importance of Market Timing
Droom’s decision to delay its IPO highlights the importance of entering public markets at the right time.
5.2 Diversification for Revenue Stability
Expanding beyond vehicle sales into financing and software services has strengthened Droom’s business model.
5.3 Adapting to Industry Trends
Droom’s shift from budget-friendly cars to mid-premium and luxury vehicles demonstrates how startups should align with market trends.
Conclusion
Droom secures funding to strengthen its technology, accelerate growth, and prepare for an IPO in India’s expanding automobile marketplace. With competition intensifying, strategic investments and market positioning will determine its success.
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