EaseMyTrip has made a major move in India’s growing electric vehicle sector by securing Madhya Pradesh’s first inter-city electric bus project. Through its subsidiaries, YoloBus and Easy Green Mobility, the company has won the tender issued by Sagar City Transport Services Limited (SCTSL). The project aims to modernize the state’s public transport with eco-friendly and technologically advanced electric buses.
The electric buses, set for deployment in August 2025, will feature real-time tracking, zero-carbon emission technology, sanitized cabins, and onboard entertainment. This initiative aligns with India’s ‘Make in India’ vision and highlights EaseMyTrip’s commitment to sustainable transportation.
Rikant Pittie, CEO and Co-Founder of EaseMyTrip, emphasized that this step into electric bus manufacturing is driven by high demand observed through YoloBus. With an initial investment of ₹200 crore into Easy Green Mobility, the company aims to expand its inter-city electric bus operations across India.
1. EaseMyTrip’s Business Model and Services
1.1. Overview of EaseMyTrip
EaseMyTrip is one of India’s largest online travel tech platforms, offering services in flights, hotels, bus bookings, holiday packages, and railway tickets. Established in 2008, the company has gained a strong market position due to its zero-convenience-fee model, competitive pricing, and wide range of travel services.
1.2. Revenue Model
EaseMyTrip operates on a commission-based model, earning revenue through service fees, commissions from airline and hotel partners, and advertising. The company also benefits from partnerships with various travel service providers.
1.3. Funding and Growth
EaseMyTrip has grown into a publicly listed company, achieving significant milestones in its journey. With a market capitalization exceeding ₹6,000 crore, the company has consistently expanded its services and market reach.
1.4. Expansion into Electric Mobility
Recognizing the potential of the electric vehicle (EV) market, EaseMyTrip has now entered the inter-city electric bus segment. The move is part of its long-term strategy to diversify and contribute to sustainable transportation.
2. The Inter-City Electric Bus Project in Madhya Pradesh
2.1. Tender Details and Government Collaboration
The Madhya Pradesh government, through SCTSL, invited bids for the first inter-city electric bus project. EaseMyTrip, through its subsidiaries, won the contract to operate these buses across key routes in the state.
2.2. Role of YoloBus and Easy Green Mobility
YoloBus, the luxury bus service arm of EaseMyTrip, will manage the operations of the electric buses. Meanwhile, Easy Green Mobility, the newly launched EV manufacturing subsidiary, will handle the production and maintenance of the buses.
2.3. Deployment Plan and Features
The first batch of electric buses will be rolled out in August 2025. These buses will be equipped with advanced features such as:
- Zero-carbon emission technology
- Real-time tracking
- Sanitized cabins
- Onboard entertainment
- Punctual departures
This initiative aims to offer an efficient, eco-friendly, and comfortable travel experience.
3. Market Trends and Growth Potential
3.1. India’s Growing Electric Vehicle Market
The Indian EV market is projected to grow at a CAGR of 18.2%, driven by government policies, rising fuel costs, and increasing environmental concerns. EaseMyTrip’s investment aligns with this trend and positions it strategically in the sustainable transport sector.
3.2. Government Support for EV Adoption
With policies like the PM E-Drive and Production Linked Incentive (PLI) schemes, India is actively promoting EV adoption. EaseMyTrip’s ₹200 crore investment into electric buses supports these initiatives and contributes to India’s green mobility goals.
4. Future Plans and Expansion Strategy
4.1. Expansion to New Routes
Currently operating on over 250 routes, YoloBus plans to increase its network to more than 400 routes by year-end, integrating more electric buses into its fleet.
4.2. Strengthening EV Manufacturing
With Easy Green Mobility, EaseMyTrip aims to manufacture a wider range of electric buses, eventually supplying to other transport operators in India.
5. Learnings for Startups and Entrepreneurs
5.1. Diversification is Key
EaseMyTrip’s entry into electric buses shows that diversifying into new sectors can drive growth and sustainability.
5.2. Government Collaboration Can Drive Success
Partnering with government initiatives and tenders can offer significant business opportunities and enhance credibility.
5.3. Sustainability is the Future
Investing in eco-friendly solutions not only benefits the environment but also opens doors to a rapidly growing market.
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