Endowus, a leading Singapore-based digital wealth manager, is accelerating its Hong Kong expansion with key leadership appointments. Jasmine Chan has been named Head of Investment Advisory, while Janet Hung takes on the role of Head of Client Advisory. In a strategic shift, co-founder and chairman Samuel Rhee has assumed the role of Group Chief Investment Officer (CIO), overseeing investment strategies across the firm. Meanwhile, seasoned financial expert Hugh Chung has been appointed as the new CIO, leading the integration of investment strategies across Endowus Group.
These leadership changes come as Endowus experiences rapid growth in Hong Kong, with significant capital inflows reported in early 2025. The company is set to double its workforce, reinforcing its position in the region’s evolving digital wealth management sector. With a strong leadership team, Endowus aims to enhance investment solutions for institutional and individual investors, further solidifying its market presence in Hong Kong.
1. Understanding Endowus: Business Model, Revenue, and Services
Endowus operates as a digital wealth management platform that provides investment advisory and financial planning solutions to retail and institutional investors. The company follows a fee-based advisory model, eliminating hidden commissions to ensure transparency and align incentives with clients’ financial goals. Endowus’ revenue comes from advisory fees on assets under management (AUM), structured as a percentage of client investments. The firm provides services including fund selection, portfolio management, financial planning, and digital wealth solutions, catering to both individual and institutional clients.
Founded in 2017 by Gregory Van, Samuel Rhee, and other financial experts, Endowus has emerged as a trusted name in wealthtech. The company has raised substantial funding from global investors, including SoftBank Ventures Asia, Lightspeed Venture Partners, and UBS, fueling its expansion into key markets like Hong Kong. Endowus integrates cutting-edge technology with institutional-grade investment expertise, offering low-cost, diversified portfolios across global markets. With its acquisition of Carret Private in 2022, Endowus further strengthened its foothold in the high-net-worth and institutional investor segments.
2. Leadership Changes and Strategic Expansion in Hong Kong
The appointment of Jasmine Chan as Investment Advisory Director marks a strategic move to enhance portfolio structuring and investment solutions. Chan brings extensive experience from her previous roles at Credit Suisse and Barclays Wealth, making her a valuable asset in Endowus’ Hong Kong expansion.
Janet Hung, the newly appointed Head of Client Advisory, has over 18 years of experience in institutional sales, having held leadership positions at Nomura and Lehman Brothers. Her role will focus on managing relationships with individual investors, family offices, and institutional clients, further strengthening Endowus’ advisory capabilities.
In a significant reshuffle, co-founder Samuel Rhee has taken on the role of Group CIO, overseeing investment strategies across Endowus Group, including Carret Private. Meanwhile, Hugh Chung will serve as the new CIO, integrating investment strategies across the firm. With over 20 years of experience in asset management, Chung has led investment teams at Kadensa Capital and Azentus Capital and has held senior positions at J.P. Morgan and Goldman Sachs.
3. Market Trends and Growth Prospects for Endowus in Hong Kong
Endowus has reported unprecedented capital inflows in Hong Kong, signaling strong demand for digital wealth solutions. According to CEO Gregory Van, the firm is doubling its local workforce to capitalize on this momentum. Hong Kong’s growing interest in digital wealth management, coupled with the increasing adoption of fintech solutions, presents a lucrative opportunity for Endowus.
As the wealth management industry in Hong Kong evolves, digital platforms are becoming increasingly popular due to shifting investor preferences and progressive regulatory changes. With its transparent, fee-based model and advanced technology infrastructure, Endowus is strategically positioned to secure a substantial share of this rapidly growing market.
4. Learning for Startups and Entrepreneurs
Endowus’ success offers several key takeaways for startups and entrepreneurs. First and foremost, adopting a customer-centric approach by providing transparent and cost-effective investment solutions can significantly enhance trust and credibility in financial services. Additionally, strategic expansion into high-growth markets like Hong Kong requires strong leadership and local expertise. Leveraging fintech innovations can help businesses build scalable and efficient models, while forging strong investment partnerships accelerates growth. Finally, hiring experienced executives ensures robust decision-making and operational efficiency, which are crucial for long-term success.
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