India’s mobile-first entertainment landscape just got a serious jolt of energy. Bengaluru-based Flick TV micro-drama streaming platform has locked in a $2.3 million seed round, marking a big win for bite-sized storytelling. Stellaris Venture Partners led the round, with Gemba Capital and Titan Capital jumping aboard too. The funds are earmarked for some ambitious upgrades—expect more original shows, a better mobile experience, and wider language coverage. Co-founders Kushal Singhal and Pratik Anand have made it crystal clear: they’re gunning to produce over 100 original micro-dramas, each designed to be watched vertically and wrapped up in under five minutes.
But what sets Flick TV apart? It’s not just another short video app. These are professionally crafted fictional series, made for the modern Indian viewer with barely five minutes to spare. And in a surprising twist, they’re betting big on generative AI to speed up writing, visuals, and production. The future of drama may be shorter, but it’s looking sharper than ever.
1. Introduction
Let’s face it—nobody has time for hour-long episodes anymore. Between juggling work, commutes, and never-ending notifications, viewers crave something quick, punchy, and good. That’s where Flick TV micro-drama streaming platform swoops in. This Bengaluru-based startup isn’t just dabbling in mobile drama; they’re rebuilding the format from scratch.
They’ve taken the idea of serial storytelling and sliced it down to five-minute, vertical nuggets of emotion and suspense. Think love stories that fit in your tea break or thrillers that climax before your cab arrives. Flick TV isn’t here to play catch-up with OTT giants—it’s carving its road, one micro-drama at a time.
2. The Startup’s Working Model
2.1 Content Production
What Flick TV is doing might sound simple on paper: fast, digestible drama. But behind the scenes, there’s a meticulous production model. Each episode is under five minutes, shot vertically, and laser-focused on mobile users. These aren’t amateur clips; they’re crafted by a production team with film-quality standards. The entire format screams “2025 viewer”: short attention span, but high expectations.
By focusing on bingeable storytelling in microdoses, the platform capitalises on the few minutes people steal between tasks. Whether you’re in a metro or waiting in line at the bank, Flick TV wants to be your go-to distraction.
2.2 Use of Generative AI
Now, here’s where things get futuristic. Flick TV isn’t just streamlining production with checklists and tight deadlines—it’s pulling AI into the writer’s room. From storyboarding entire arcs to generating visual elements and even dialogue structures, AI is baked right into the creative workflow.
It’s not replacing humans—it’s speeding them up. In an industry where delays kill momentum, this edge could allow Flick TV to pump out more content without burning out its teams. And in a genre that thrives on novelty and surprise, speed matters more than ever.
3. Revenue Model
Let’s talk money. Flick TV micro-drama streaming platform isn’t blindly chasing ad dollars or freemium chaos. Instead, they’re rolling out a flexible revenue approach. Think micro-payments for one-off episode views—perfect for someone curious but non-committal. For binge-watchers or loyal fans, monthly and quarterly subscriptions are on the horizon.
It’s clever. The casual viewer gets to dip their toes in. The repeat audience? They get all-you-can-stream access. This hybrid monetisation model offers both scale and stickiness, letting the platform monetise both interest and loyalty.
4. Founders and Team
You don’t pull off a concept like this without sharp minds behind the curtain. Flick TV’s founding trio—Kushal Singhal, Pratik Anand, and Sanidhya Mittal—aren’t new to the game. These aren’t first-timers stumbling through startup chaos. They’ve sharpened their teeth at big names like ShareChat, Meesho, Pocket FM, and EloElo.
Their combined experience is a blend of growth hacking, product smarts, and audience psychology. They understand what it takes to hook users, and more importantly, how to keep them coming back for more. With their diverse backgrounds, they’re building not just content but a culture around fast storytelling.
5. Services and Products
Flick TV isn’t trying to be everything for everyone. They’ve zeroed in on a specific viewer and tailored the entire experience for them.
- Original Micro-Dramas – These aren’t scraps from a bigger story—they’re full, standalone episodes with a beginning, middle, and end. Under five minutes, but tightly packed.
- Vertical Viewing – Everything’s shot to be consumed upright, no rotating your phone or flipping between tabs. The whole interface is native to mobile.
- AI in Production – Generative AI helps move things faster—writing scripts, building shot lists, and even creating visual mockups.
- Flexible Pricing – Want to watch one episode? Pay once. Want to binge 10? Subscribe. The platform doesn’t force commitment but rewards it.
6. Addressing Market Needs
6.1 Catering to Short Attention Spans
No sugarcoating it—attention spans are tanking. It’s not a judgment; it’s reality. Most people don’t want to start a show unless they know they can finish it before dinner. Flick TV saw that not as a problem, but as a playground. Their format speaks directly to the “watch-it-now” crowd.
They’re not dumbing things down—they’re trimming the fat. Plot twists happen in minutes. Characters evolve fast. The pace? Breathless. That’s precisely why it works.
6.2 Mobile-First Consumption
India’s internet is overwhelmingly mobile. It’s how people connect, shop, learn, and now, how they unwind. Flick TV was built from the ground up for this audience. No desktop-first legacy issues. No clunky transitions. It looks right, feels right, and streams perfectly on a phone.
And with data prices still affordable and smartphone penetration exploding, Flick TV is surfing a wave that’s not breaking anytime soon.
7. Industry Growth Trends
7.1 Rise of Micro-Dramas
Globally, short-form scripted content is on the rise. China’s vertical micro-drama market? Already worth $7 billion. India’s catching up fast, and platforms like Kuku TV have proven the appetite exists.
But Flick TV is pushing beyond proof. They’re leaning into genres, experimenting with formats, and using tech to speed things up. If this trend becomes a mainstream habit, they’re well-positioned to ride the crest.
7.2 Mobile-First Entertainment
Long-form content is great, but it’s not always practical. That’s why platforms are leaning into mini-series, episodes under 10 minutes, and even experimental formats.
Flick TV micro-drama streaming platform, by staying completely mobile-first, avoids the trap of being “sort of optimised.” They aren’t adapting—they were born this way. And that gives them a big head start.
8. Competitors in the Market
8.1 Direct Competitors
You’ve got Kuku TV in the same lane, focusing on quick drama. Then there’s Moj from ShareChat and Josh—more about creators and less about crafted storytelling. But the lines are starting to blur.
Flick TV’s edge? They’re creating fiction. Not creator content, not infotainment—actual stories, with characters you root for (or hate) in five minutes or less.
8.2 Indirect Competitors
MX Player dabbles in short content. JioCinema’s trying to stretch into snackable formats. And of course, there’s YouTube Shorts—where everything competes for attention but nothing’s built for depth.
Flick TV isn’t playing the same game. They’ve set their sights on a hybrid space: drama that’s both rich and fast.
9. The Journey of Flick TV
9.1 Inception and Vision
The idea wasn’t born in a lab. It came from real frustrations—people skipping shows because they didn’t have the time, or zoning out mid-episode. Flick TV’s founders saw a hole in the market: nobody was making fiction for the five-minute window.
So they set out to do just that. From ideation to launch, every decision was user-first, mobile-first, time-first.
9.2 Securing Seed Funding
In June 2025, the bets paid off. A $2.3 million seed round, led by Stellaris Venture Partners, brought the vision closer to scale. Gemba Capital and Titan Capital also saw the potential and the urgency.
This wasn’t just about building a better app. It was about scaling a new kind of storytelling for India’s 800 M+ mobile users.
9.3 Future Plans
Over 100 original series are already on the roadmap. Four regional languages are being added soon. AI-led production is expanding. And yes, monetisation is becoming more refined.
What’s next? Probably more than just drama. If Flick TV plays its cards right, it could evolve into an ecosystem of short-form scripted content that dominates mobile streaming.
10. Learning for Startups and Entrepreneurs
There are real takeaways here:
- Solve Real Problems – They didn’t invent demand. They noticed a shift in viewer habits and leaned into it hard.
- Speed + Focus Win – Short content, quick production cycles, direct distribution. That combo works.
- Tech as a Tool, Not a Crutch – AI doesn’t make their stories; it just helps tell them faster.
- Experience Pays Off – Founders who’ve been in the trenches know what to prioritise and what to ignore.
11. The Startups News
TheStartupsNews.com isn’t just writing headlines—it’s tracking the pulse of India’s startup bloodline. Platforms like Flick TV deserve a spotlight not because they’re trendy, but because they’re rethinking the rules. It’s not every day you see a streaming service rethink storytelling for the scroll generation.
And if you’re a founder reading this? Maybe it’s time to ask yourself: what’s your five-minute version?
