Hypergro.ai, an AI-powered video generation and conversion platform, has raised Rs 7 crore ($800K) in a pre-Series A funding round led by Eternal Capital. Other investors, including Silver Needle Ventures, VCats, Astir Ventures, and FAAD Network, also participated. The funds will be used to accelerate innovation, expand into global markets, and strengthen Hypergro’s leadership in AI-driven marketing automation.
Founded in 2022 by Rituraj Biswas and Neha Soman, the Bengaluru-based startup aims to solve inefficiencies in digital marketing, such as manual execution, fragmented data, and lack of real-time intelligence. Its platform automates video creation, optimizes performance campaigns, and enhances lead engagement with AI-powered sales agents. With a proven track record of delivering 92% faster video production at 80% lower costs than traditional methods, Hypergro.ai is set to scale operations across the US, APAC, and GCC regions.
With plans to raise a Series A round in the next 6-8 months, Hypergro.ai is focused on integrating AI deeper into enterprise ad-tech solutions, aiming to become the global ERP for AI-driven marketing by 2027.
1. Introduction to Hypergro.ai’s Business Model
Hypergro.ai operates as an AI-powered martech platform that automates video creation and marketing processes for businesses. The startup enables brands to scale their marketing efforts using AI-driven content generation, automated campaign management, and real-time engagement solutions. The platform eliminates inefficiencies in digital marketing, ensuring brands achieve maximum revenue impact with minimal effort.
1.1 Revenue Model and Market Positioning
Hypergro.ai follows a SaaS-based subscription model where businesses pay for AI-powered video generation and marketing automation services. It also offers customized enterprise solutions, enabling brands to integrate Hypergro.ai’s AI capabilities within their existing ad-tech infrastructure. The startup primarily serves industries such as e-commerce, retail, gaming, travel, and entertainment.
1.2 Funding Background and Growth Plans
The latest Rs 7 crore pre-Series A funding raised by Hypergro.ai, adds to the Rs 961K raised earlier from Silver Needle Ventures and other investors. This funding will help Hypergro.ai expand internationally, strengthen AI research and development, and hire top talent in AI, machine learning, product development, and marketing.
2. Hypergro.ai’s Founders and Their Background
2.1 Rituraj Biswas – Co-founder & CEO
Rituraj Biswas brings extensive experience in product innovation, AI solutions, and digital marketing. Before co-founding Hypergro.ai, he worked in leadership roles at tech-driven companies, focusing on AI-powered content generation and customer engagement.
2.2 Neha Soman – Co-founder & CBO
Neha Soman specializes in brand marketing and digital advertising. With prior experience as a YouTube content creator, she integrates content-centric strategies into Hypergro.ai’s marketing automation solutions, helping brands personalize video engagement at scale.
3. The Technology Behind Hypergro.ai’s AI-Powered Platform
3.1 AI-Driven Content Generation
Hypergro.ai automates marketing video creation by leveraging AI algorithms that generate personalized, high-impact content tailored to different audience segments.
3.2 Real-Time Campaign Optimization
The platform continuously analyzes campaign performance and makes real-time adjustments to maximize ROI, ensuring better ad spend efficiency.
3.3 AI-Powered Lead Engagement
Hypergro.ai automates customer interactions through AI-driven sales agents, which respond to leads, personalize conversations, and drive conversions with minimal human intervention.
4. Market Trends and Hypergro.ai’s Competitive Edge
4.1 Growing Demand for AI-Driven Marketing Solutions
As enterprises increasingly shift toward AI-driven automation, martech solutions like Hypergro.ai are becoming essential. Businesses seek scalable, cost-efficient video marketing strategies to drive engagement and revenue.
4.2 Competitive Advantage
Hypergro.ai offers AI-powered video personalization, automated format adjustments, and multi-platform video optimization—features that set it apart from traditional video marketing solutions.
5. Expansion Plans and Future Roadmap
Hypergro.ai plans to expand aggressively into international markets, including the US, APAC, and GCC regions. It is also gearing up for its Series A funding round, which will support deeper AI integration and broader enterprise adoption. The company aims to position itself as the global ERP for AI-powered marketing automation by 2027.
6. Learning for Startups and Entrepreneurs
- AI-Driven Automation is the Future – Startups should leverage AI to optimize processes and improve efficiency, reducing costs and enhancing scalability.
- Fundraising Strategy Matters – Hypergro.ai’s strategic fundraising approach highlights the importance of securing early investments to fuel expansion and technology development.
- Market Positioning is Key – By addressing specific inefficiencies in digital marketing, Hypergro.ai differentiates itself from competitors.
- Personalization Drives Engagement – AI-powered personalized content ensures brands can connect with audiences more effectively.
- Scaling Requires Strategic Expansion – Targeting global markets and enterprise adoption are crucial for long-term growth.
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