InCred Wealth, part of InCred Capital Financial Services Limited, recently appoints Anu Bora as the Head of its Family Office division. With over 30 years of experience in banking, private wealth management, and family office advisory, Anu brings a wealth of knowledge to the firm. Moreover, her leadership will focus on offering integrated, holistic solutions to ultra-high-net-worth individuals (UHNWIs) and business families. Furthermore, Anu’s previous roles at prestigious institutions such as Client Associates, ASK Wealth Advisors, and Standard Chartered Bank make her a strong addition to InCred Wealth. As the company aims to redefine personalized wealth management in India, Anu’s expertise will play a crucial role in shaping its future growth.
Anu’s appointment marks a significant milestone for InCred Wealth, which has grown rapidly since its inception in 2020, now managing over INR 50,000 crore in assets. In her new role, Anu will lead the firm’s Family Office vertical, which offers comprehensive wealth management strategies, from investment planning to estate management and philanthropy, catering to the unique needs of its UHNW clients.
1. Overview of InCred Wealth’s Business Model and Background
InCred Wealth, part of InCred Capital Financial Services Limited, offers specialized financial services that cater to ultra-high-net-worth individuals and families. Additionally, the company provides personalized wealth management solutions, combining global best practices with an entrepreneurial Indian approach. Since its launch in 2020, InCred Wealth has focused on offering integrated financial solutions that span investment management, estate planning, philanthropy, and governance. Consequently, it aims to deliver comprehensive strategies tailored to the unique needs of its clients.
The firm’s business model revolves around an open-architecture platform that blends proprietary research with third-party ideas. This allows InCred Wealth to provide its clients with a diversified range of investment options, tailored to their specific needs. Its comprehensive services span across both domestic and offshore markets, giving clients a global outlook on their wealth management strategy.
InCred Wealth is rapidly expanding and has already accumulated over INR 50,000 crore in assets under management (AUM). As a result of this rapid growth, the firm has quickly established itself as a major player in the wealth management sector. Furthermore, InCred Wealth has made strategic moves to redefine how wealth management is conducted in India, blending modern practices with traditional values. Consequently, the firm is positioning itself at the forefront of India’s wealth management industry.
2. Anu Bora’s Appointment and Her Role at InCred Wealth
Anu Bora brings extensive experience in banking, private wealth, and family office advisory to InCred Wealth. Before her appointment, Anu held leadership positions at prominent institutions such as Client Associates, ASK Wealth Advisors, American Express, and Standard Chartered Bank. Her expertise lies in managing complex portfolios for leading business families, entrepreneurs, and senior executives.
At InCred Wealth, Anu will spearhead the Family Office division, focusing on delivering purpose-driven wealth strategies to UHNW clients. Her role will involve developing customized solutions that address a wide range of financial needs, from investment management and succession planning to philanthropic efforts. In addition to her financial expertise, Anu’s ability to foster trusted client relationships will play a key role in enhancing the firm’s value proposition.
3. InCred Wealth’s Growth and Vision for the Future
InCred Wealth’s rapid rise since its launch is a testament to its innovative approach to wealth management. Founded in 2020, the firm quickly identified a gap in the Indian wealth management space and sought to offer a fresh perspective. According to Nitin Rao, CEO of InCred Wealth, the company saw a need for a new approach that combined the best global practices with India’s entrepreneurial spirit. This vision has guided the firm’s growth trajectory, helping it carve out a unique position in the market.
In the coming years, InCred Wealth plans to continue expanding its services and client base, with a particular focus on the growing number of UHNWIs in India. The firm’s leadership team is confident that Anu Bora’s appointment will help accelerate its growth and provide clients with exceptional wealth management services that are not just financially sound but also socially responsible and aligned with their values.
4. Anu Bora’s Vision for InCred Wealth’s Family Office Division
Anu Bora expressed her excitement about joining InCred Wealth, citing the firm’s unique combination of startup agility and the strength of the InCred Group’s ecosystem. In her new role, she plans to redefine what a modern family office can achieve. Anu emphasized that as global markets evolve and new generational perspectives emerge, there is a tremendous opportunity to rethink how wealth is managed.
Her vision for the family office division is to provide clients with tailored solutions that not only protect their wealth but also drive purposeful legacies. According to Anu, the key to success lies in connecting wealth with a deeper purpose, ensuring that the family’s legacy is passed on to future generations while also making a positive impact on society.
5. Key Takeaways from Anu Bora’s Appointment and InCred Wealth’s Strategy
Anu Bora’s appointment as Head of Family Office marks a critical moment in InCred Wealth’s journey. The firm’s vision to combine global wealth management practices with an Indian entrepreneurial approach has positioned it well to cater to the needs of UHNW clients. Anu’s vast experience in the industry and her commitment to client relationships will undoubtedly play a pivotal role in the firm’s growth.
As InCred Wealth continues to expand, the firm’s focus on holistic wealth management, combined with its open-architecture platform, offers clients a diversified range of investment options. By staying true to its core values and embracing innovation, InCred Wealth is set to redefine the wealth management landscape in India.
Learning for Startups and Entrepreneurs
For startups and entrepreneurs, InCred Wealth’s strategic move to appoint Anu Bora serves as an important lesson in leadership. Building a team with diverse experience and expertise can propel a company toward achieving its goals. Anu’s appointment also highlights the importance of understanding market gaps and offering innovative solutions to meet the evolving needs of clients. InCred Wealth’s focus on personalized, holistic solutions is a great example of how startups can differentiate themselves in a competitive market.
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