On February 14, 2025, Kuku FM, India’s leading audio storytelling platform, ventured into the competitive video streaming space with the launch of Kuku TV. The new platform specializes in vertical, serialized microdramas tailored for mobile users. Kuku TV offers short, engaging episodes lasting up to 2 minutes each, with more than 50 episodes per series. Available in Hindi, Telugu, Kannada, and Bangla, the platform caters to India’s mobile-first audience with fresh regional content. Kuku TV’s library spans 300 hours of content, including genres like action, Bollywood, sci-fi, and mythology. As a result, it offers a diverse range of options to cater to various tastes. The platform offers two pricing plans: Rs. 399 per quarter and Rs. 899 per year. The company aims to revolutionize how Indians consume entertainment by creating a space dedicated entirely to vertical storytelling.
The Working Model and Revenue Approach of Kuku TV
Kuku TV has emerged as a major player in India’s OTT landscape by adopting a mobile-first, vertical storytelling model, catering to the growing preference for mobile-friendly content. Unlike traditional OTT platforms, it focuses on vertical videos, with serialized microdramas lasting up to 2 minutes per episode, ensuring fast paced, engaging narratives. The platform releases new regional content daily, supporting four major Indian languages: Hindi, Telugu, Kannada, and Bengali. It follows a subscription based model, offering ad-free viewing with two pricing tiers: Rs. 399 for a quarterly subscription and Rs. 899 annually. By focusing on short-form content, Kuku TV caters to India’s increasing demand for personalized, premium entertainment, capitalizing on the mobile first trend. This model ensures uninterrupted viewing, appealing to users who prefer ad-free experiences. Kuku TV aims to build a loyal subscriber base, positioning itself for growth as mobile-first entertainment becomes increasingly popular in India.
Background of Kuku FM and Its Founders
Founded in 2018 by Vinod Kumar Meena, Lal Chand Bisu, and Vikas Goyal, Kuku FM initially focused on audiobooks, stories, book summaries, and short courses, quickly becoming a popular platform in India. With over 4.5 million active paying subscribers, Kuku FM’s success can be attributed to the founder’s deep understanding of consumer behavior and their commitment to high-quality, personalized audio content. Building on this success, the team launched Kuku TV to tap into the growing video streaming market. Their expertise in content consumption patterns gives Kuku TV a strong edge as they expand into video. This launch follows Kuku FM’s growth in the audio space, marked by strategic partnerships with major brands and content creators. The founders aim to cater to India’s mobile first audience by offering diverse, engaging entertainment across both audio and video formats, ensuring a seamless viewing experience for users.
Kuku TV’s Service Offering and Competitive Advantage
Kuku TV offers unique vertical, serialized microdramas designed for mobile first consumption. Each episode lasts up to 2 minutes, perfect for quick, on-the-go viewing. With a catalog of over 300 hours of premium content, Kuku TV spans genres like action, Bollywood, sci-fi, and mythology, offering diverse options for users. One of its standout features is the focus on regional languages, providing microdramas in Hindi, Telugu, Kannada, and Bengali, which helps attract a broader audience across India. Unlike traditional OTT platforms, Kuku TV is optimized for mobile devices, focusing on vertical video formats to align with modern consumption habits. This mobile-first approach makes Kuku TV ideal for India’s young, tech savvy demographic, providing an accessible and engaging entertainment experience tailored to their preferences. With a blend of regional content and user-friendly design, Kuku TV aims to stand out in India’s competitive OTT market.
The Potential of Kuku TV in India’s Growing OTT Market
India’s OTT market is growing rapidly, with over 500 million users and more than 100 million active paying subscriptions, presenting a significant opportunity for platforms like Kuku TV. Capitalizing on the mobile-first trend, Kuku TV targets the growing preference for vertical content, as over 90% of Indian users consume vertical videos on social media. By offering mobile-optimized, vertical microdramas, Kuku TV meets the demand for quick, engaging content, ideal for younger, tech savvy audiences. As internet access and digital media consumption continue to rise in India, Kuku TV is, therefore, well positioned to deliver high-quality, mobile-friendly content that caters to the evolving needs of Indian viewers. Consequently, the platform is poised to thrive in an ever evolving digital landscape. With its innovative approach, Kuku TV is poised to disrupt the traditional OTT landscape and attract a loyal subscriber base.
Learning for Startups and Entrepreneurs
Kuku TV’s innovative approach to vertical, serialized microdramas offers valuable lessons for entrepreneurs and startups looking to enter the digital entertainment space.Firstly, understanding the changing preferences of your target audience is crucial. In response to this, Kuku TV’s founders recognized the shift towards mobile first, short-form content and adapted by offering a unique service tailored to this demand. Moreover, this adaptability in product development allows Kuku TV to stay ahead of the competition. Secondly, Kuku TV’s success underscores the importance of regional inclusivity. By offering content in Hindi, Telugu, Kannada, and Bangla, Kuku TV was able to broaden its appeal to a diverse audience. Startups can learn from this strategy, ensuring that they cater to regional preferences and reach a wider consumer base. Lastly, the subscription-based revenue model demonstrates the potential of direct to consumer platforms.
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