Swiggy, the Indian food delivery giant founded by Sriharsha Majety, has officially launched a new platform named Swiggy Pyng. This groundbreaking move shifts the company beyond just food and grocery delivery. With the launch of this digital marketplace, Swiggy now enables users to connect with over 1,000 verified professionals across 100+ service categories—ranging from astrologers, yoga coaches, mental health counsellors, to DJs, makeup artists, financial planners, and spiritual guides.
Available on both Android and iOS, Swiggy Pyng uses a voice or text-based query input. Once the user shares their request—like “find a prenatal yoga coach” or “book a DJ for a wedding”—a smart assistant suggests the best-matched professionals. Another embedded AI bot acts like a personal assistant to the listed expert, offering real-time info on services, charges, slots, and credentials. Users can chat, schedule, and make payments directly through the app. Swiggy also promises full refunds if services fail to meet expectations.
Currently live in Bengaluru, Swiggy aims to onboard at least 10,000 professionals before scaling the service across India. The launch of Swiggy Pyng marks the company’s aggressive expansion into the rapidly evolving professional services and gig economy space.
Nandan Reddy, Swiggy’s Co-founder and Head of Innovation, says the platform is designed to address rising demand for trusted, specialised professionals in fast-paced lives. With Swiggy Pyng, the brand aims to organise the fragmented gig space by offering verified, structured, and spam-free services for consumers and service providers alike.
This bold pivot reflects Swiggy’s desire to become more than a food aggregator. It’s entering a high-demand segment and leveraging its tech DNA and scale to reshape the way Indians access essential services—from astrology to academia.
1. Inside Swiggy Pyng’s Working Model, Revenue Structure and Vision
1.1 How Swiggy Pyng Works
Swiggy Pyng is a mobile-first discovery and booking platform that allows users to connect with service professionals in seconds. Users input voice or text commands like “file my GST” or “plan my kid’s birthday.” Pyng’s built-in “search assistant” decodes the request and instantly displays matching professionals.
After selecting a listing, a second bot—acting as the service provider’s virtual assistant—presents details like pricing, expertise, slots, and availability in real-time. Customers can then chat, schedule appointments, and pay directly within the app. If the service falls short of expectations, Swiggy ensures a full refund.
1.2 Revenue Model of Swiggy Pyng
While Swiggy hasn’t publicly shared a detailed breakdown of Pyng’s revenue model, industry trends suggest that the app likely operates on a commission-based framework. Each successful booking may earn Swiggy a percentage of the transaction value. Additionally, subscription models for premium listings and priority rankings for professionals are expected as future monetisation streams.
1.3 Founders and Background
Swiggy was founded in 2014 by Sriharsha Majety, Nandan Reddy, and Rahul Jaimini. Majety, an alumnus of BITS Pilani and IIM Calcutta, played a pivotal role in transforming Swiggy from a hyperlocal food delivery startup into a nationwide tech powerhouse. Nandan Reddy, with a background in business and operations, now spearheads innovation at Swiggy.
2. Services Offered Through Swiggy Pyng
2.1 Swiggy Pyng’s Expansive Service Ecosystem
As of now, Swiggy Pyng features over 1,000 verified professionals from a wide array of categories:
1.2.1 Health and Wellness: Prenatal yoga, personal trainers, dieticians
1.2.2 Finance and Legal: GST filing, tax planning, CA services
1.2.3 Education: Academic tutors, career coaches
1.2.4 Events and Creatives: DJs, makeup artists, photographers
1.2.5 Spirituality: Astrologers, life coaches, meditation experts
1.2.6 Counselling: Mental health professionals, relationship counsellors
2.2 AI-Powered Service Matching
Unlike traditional gig apps, Swiggy Pyng leverages AI to streamline discovery and onboarding. The combination of search assistant and professional bot reduces user effort, ensuring seamless communication and higher conversion.
3. Why Swiggy Entered the Professional Services Market
3.1 Tapping Into the Growing Gig Economy
India’s professional gig economy has grown rapidly over the past five years. With rising smartphone penetration, urban work pressures, and increasing trust in digital services, users now expect everything from financial advice to spiritual guidance at their fingertips. Swiggy saw this trend and seized the moment.
3.2 Differentiated Consumer Experience
Unlike classified platforms where reliability is questionable, Swiggy Pyng ensures professional verification. It provides a structured, spam-free environment—a problem that plagues existing platforms. Moreover, the full refund policy gives Pyng a unique trust advantage.
4. Swiggy’s Broader Vision Beyond Food Delivery
4.1 Evolution from Delivery to Digital Infrastructure
Swiggy is no longer just a food and grocery player. It is building a full-stack consumer internet brand. With Swiggy Instamart for groceries, Genie for errands, and now Pyng for services, the company is becoming India’s all-in-one lifestyle assistant.
4.2 Competition and Market Potential
Startups like Urban Company and Sulekha have already made a mark in the on-demand service market. However, Swiggy’s nationwide presence, robust logistics backend, and deep tech expertise could give it an edge. Bengaluru is only the pilot; the plan is to expand across metros in phases.
5. Industry Insights and Trends
5.1 India’s Services-On-Demand Market
India’s on-demand services market is projected to cross $10 billion by 2027. Urban professionals increasingly depend on online channels for booking tutors, financial advisors, fitness trainers, and even astrologers. The market lacks structured, reliable platforms—something Swiggy Pyng is directly solving.
5.2 Role of AI and Bots in Customer Experience
AI is no longer just a backend tool. It’s becoming the front-facing guide in customer journeys. Swiggy Pyng’s dual bot system adds real-time intelligence and significantly reduces friction in service discovery and selection.
6. Learning for Startups and Entrepreneurs
6.1 Diversification Can Drive Scale
Swiggy Pyng shows that even domain-specific startups can diversify when market signals are strong. Entrepreneurs must remain vigilant and flexible about adjacent opportunities.
6.2 AI Integration Can Be a Market Differentiator
Using AI for service matching and communication reduces user fatigue. Startups should consider AI not as a feature but as a core experience driver.
6.3 Verified Supply Matters
In service marketplaces, the quality and trustworthiness of supply define long-term success. Swiggy Pyng’s focus on verification and refund builds consumer confidence from day one.
6.4 Listen to Latent Consumer Needs
Pyng wasn’t just built for loud consumer demands. It serves latent needs—like wanting a reliable DJ or life coach. Founders should explore under-addressed consumer desires.
The Startups News: Your Window Into India’s Evolving Startup World
When it comes to decoding India’s tech-driven startup expansion, The Startups News brings unparalleled insights. Whether it’s tracking Swiggy Pyng’s leap into the services economy or unearthing startup trends reshaping digital India, we provide the most authentic, SEO-optimized, and deeply humanized startup coverage. Stay ahead with The Startups News—your trusted partner for startup ecosystem growth, innovation updates, and future business opportunities in India.