Trivago, a global leader in hotel metasearch, has entered a strategic partnership with blockchain-based travel platform, Travala. This new collaboration introduces crypto bookings, allowing Trivago users to book accommodations using over 100 cryptocurrencies, including Bitcoin and Ethereum. Travala’s inventory of over 2.2 million properties will be integrated into the Trivago platform, expanding its reach across 230 countries. Moreover, this partnership aims to boost cryptocurrency adoption in the travel industry. In addition, it offers additional incentives, such as discounts and loyalty rewards, through Travala’s AVA Smart Program, further enhancing the appeal of crypto payments for travelers. With crypto’s growing influence, this collaboration sets a new benchmark for the travel sector.
Overview to Trivago and Its Services
Trivago, founded in 2005, is a global hotel metasearch platform that compares prices from over 200 online travel agencies (OTAs). It generates revenue through advertising, earning commission fees for referrals to third-party booking platforms. The company was founded by Rolf Schrömgens, Peter Vinnemeier, and Stephan Stubner, aiming to revolutionize hotel bookings. Trivago uses AI and machine learning to offer personalized search results based on user preferences, location, and behavior. Operating in over 190 countries, it is one of the largest online travel search engines worldwide. Trivago went public in 2016 and is listed on NASDAQ. The platform has consistently adapted to industry changes, adding innovative features like price comparison tools and expanded booking options. By partnering with Travala, Trivago is addressing the growing demand for cryptocurrency in travel bookings, positioning itself to cater to the evolving needs of modern travelers.
What is Travala?
Founded in 2017, Travala is a blockchain-based travel booking platform that integrates cryptocurrency into the travel sector. It allows users to book accommodations, flights, and activities with over 100 cryptocurrencies, including Bitcoin (BTC), Ethereum (ETH), and its native AVA token. Furthermore, this provides users with a wide range of payment options, catering to the growing demand for digital currency transactions in the travel industry. The platform offers decentralized travel bookings, appealing to crypto enthusiasts. Travala provides services like hotel bookings, car rentals, and guided tours, with over 2.2 million properties across 230 countries. Its mission is to drive cryptocurrency adoption by offering real-world applications. The AVA Smart Program rewards members with crypto incentives, encouraging frequent bookings. In 2024, Travala achieved significant growth, generating $100 million in revenue—doubling the previous year’s earnings. Travala drives crypto adoption in the travel industry, with 78% of transactions made using digital currencies.
Trivago and Travala Partnership Overview
In February 2025, Trivago partnered with Travala to integrate cryptocurrency payments into its platform, making crypto bookings a reality for millions of users worldwide. With this collaboration, Trivago expands its reach in the crypto-friendly market, offering seamless accommodation bookings through Travala’s vast inventory of properties. Trivago users will now be able to book their favorite hotels and accommodations, paying in Bitcoin, Ethereum, or other cryptocurrencies. This shift aligns with the increasing demand for digital currency options in the travel industry, offering greater flexibility in payment methods for both traditional and crypto users. Additionally, the partnership introduces a crypto-enabled feature to Trivago’s existing payment options, which already include conventional methods like credit cards and bank transfers. Moreover, Travala’s AVA Smart Program further enhances the experience by offering additional incentives for crypto payments, such as loyalty rewards, discounts, and cashback for bookings made using Bitcoin or AVA tokens.
Crypto Bookings: Transforming the Travel Experience
Cryptocurrency is transforming industries, and the travel sector is adopting digital currencies like Bitcoin, Ethereum, and stablecoins. Trivago has partnered with Travala to pioneer crypto adoption in travel bookings, allowing crypto enthusiasts and those exploring alternative payment methods to use digital assetsBy integrating cryptocurrency, Trivago not only expands payment options but also enhances transparency and security through blockchain technology. Moreover, it lowers transaction fees compared to traditional methods, offering a more cost-effective solution for users. This collaboration positions Travala as a leader in the crypto-based travel space, aligning with major OTAs like Expedia and Booking.com. Additionally, Travala strengthens its market position through partnerships with platforms like Skyscanner and KAYAK. With cryptocurrency now available for bookings, Trivago and Travala set a new standard for travel booking flexibility, promoting the widespread adoption of digital currencies in the travel industry.
The AVA Smart Program: Crypto Rewards for Travel
Furthermore, Travala’s AVA Smart Program is specifically designed to incentivize users for making bookings with digital currencies. In addition, it provides rewards that encourage more frequent use of crypto payments, enhancing the overall user experience. The program offers up to 13% in discounts for qualified bookings made through the platform, making it an attractive option for travelers. Members can earn rewards in Bitcoin or AVA, Travala’s native token, depending on their membership tier.This loyalty program boosts traveler benefits by allowing them to upgrade their membership by locking AVA tokens. Higher membership levels unlock additional benefits such as exclusive rewards, discounts on future bookings, and even access to premium travel experiences. The program promotes ongoing engagement, with rewards increasing for frequent crypto bookings, thus encouraging users to rely on cryptocurrencies for travel-related expenses.
Impact on the Travel Industry and Cryptocurrency Adoption
This partnership is a major milestone in the integration of cryptocurrencies into the travel industry. By allowing travelers to pay for accommodations using Bitcoin and Ethereum, Trivago and Travala are pushing the boundaries of traditional payment methods. This collaboration not only promotes crypto adoption but also highlights the growing demand for alternative payment systems that, in turn, offer convenience, security, and low fees. Moreover, it underscores the shift towards more efficient and accessible payment methods in the travel industry. According to industry experts, the rise of blockchain technology and digital currencies is expected to continue disrupting the travel industry, with more platforms incorporating crypto-based payment systems. As digital currencies become more mainstream, companies like Trivago and Travala are helping shape the future of travel bookings by providing customers with innovative payment solutions.
Learning for Startups and Entrepreneurs
The partnership between Trivago and Travala is an excellent example of how embracing innovative technologies like blockchain can help businesses stay ahead of the curve. Startups can take note of how adopting new technologies and diversifying payment options can attract new customer segments. By collaborating with established players like Trivago, startups can tap into an existing customer base, ensuring rapid growth and market penetration. Building partnerships with well-established brands can help expand a startup’s reach in competitive industries. The rising demand for cryptocurrency payments in the travel sector reflects a broader trend towards digital assets in global commerce. Entrepreneurs should remain adaptable, considering how emerging technologies could impact their business operations and customer demands.
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