Mayank Kumar, co-founder of upGrad, and Ayush Mathur, former senior leader at OYO, have launched BorderPlus, a platform designed to connect Indian blue-collar workers with global job opportunities. Focused initially on the healthcare sector in Germany, the platform aims to bridge global labor shortages and India’s demographic advantages. With a proprietary tech platform, AI-powered language tools, and strategically located training centers, BorderPlus plans to expand into industries like hospitality, retail, teaching, construction, and logistics, targeting countries such as the US, UK, Canada, and Japan.
The Working Model of BorderPlus
BorderPlus operates as a talent mobility platform aimed at matching India’s blue-collar workforce with international job opportunities. The platform follows a multi-phase approach:
- Candidate Selection: Candidates are shortlisted based on global demand in industries such as healthcare, hospitality, logistics, and more.
- Training and Upskilling: Programs last six to nine months, focusing on job-specific skills, language training, and cultural adaptation.
- Language Proficiency: The final one to two months of training are conducted offline to ensure candidates achieve fluency in languages required by employers.
- Placement and Support: After training, candidates are placed with international employers, with post-placement support to ensure smooth onboarding.
Revenue Model
BorderPlus generates revenue through:
- Training Fees: Candidates pay for the comprehensive training programs.
- Placement Commissions: Employers pay for successful placements.
- Subscription Services: Access to AI-powered tools and proprietary training resources.
Funding Background
While BorderPlus is currently bootstrapped, it leverages the co-founders’ industry connections and expertise to attract potential investors. Future funding rounds aim to scale operations, establish more training centers, and enhance its AI-driven technology.
Meet the Founders
- Mayank Kumar: Known for building upGrad, an edtech unicorn, Mayank is an advocate for leveraging India’s demographic dividend. He continues to oversee strategic decisions at upGrad while spearheading BorderPlus.
- Ayush Mathur: With over a decade of experience at OYO, including leading European operations, Ayush brings deep insights into global workforce dynamics and labor market trends.
Services and Products Offered
- Healthcare Training Programs: Initial focus on placing candidates in Germany’s healthcare sector.
- AI-Powered Language Tools: Developed using OpenAI’s technology to facilitate spoken language practice.
- Blended Learning Models: Online and offline training tailored to global employer needs.
- Global Job Placement: Connecting workers to opportunities in countries like Germany, Denmark, and beyond.
upGrad The Vision Behind BorderPlus
Identifying Global Labor Shortages
The idea for BorderPlus stemmed from labor shortages observed in developed nations like Germany and Denmark, particularly in sectors such as healthcare and hospitality. Ayush Mathur’s experience in Europe highlighted the need for a solution to bridge these gaps with India’s abundant workforce.
Tapping into India’s Potential
India’s large working-age population and cultural adaptability make it an ideal source for meeting global labor demands. The co-founders envision BorderPlus as a platform to channel this potential effectively through structured training and placement programs.
Expansion Plans
Industry Diversification
- BorderPlus plans to expand beyond healthcare into:
- Hospitality
- Retail
- Teaching
- Construction
- Logistics and Trucking
Geographical Reach
- Initial focus on Germany, followed by:
- Denmark
- US
- UK
- Canada
- Japan
Scaling Training Centers
- Current locations: Pune and Mumbai
- Future expansion across India to accommodate growing demand.
AI-Driven Language Learning
BorderPlus is developing an AI chatbot for language training, enabling candidates to practice conversational skills interactively. This innovation is expected to make language learning more accessible and effective.
Learnings for Startups and Entrepreneurs
- Identify Market Gaps: BorderPlus’ success highlights the importance of recognizing unmet needs in global markets.
- Leverage Technology: AI-powered tools can simplify complex processes like language training.
- Think Globally: Addressing global challenges with local resources can create impactful business opportunities.
- Focus on Skill Development: Upskilling is essential for bridging gaps between talent supply and demand.
- Strategic Partnerships: Collaborating with industry leaders can provide valuable insights and networks.
About The Startups News
When it comes to delivering industry-vetted insights, The Startups News stands as a trusted platform for entrepreneurs and businesses. Whether you’re exploring global labor solutions or seeking inspiration from emerging startups, our platform ensures you stay updated with the latest trends and actionable strategies. Visit us at thestartupsnews.com to explore more insights that drive success.
